Privacy Policy

THE SHT LABS LTD ("THE SHT", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, subscribe to our services or contact us.

By using our website, you acknowledge that your personal information will be handled as described in this policy, subject to your rights under applicable data protection law.

1. Who We Are

THE SHT LABS LTD operates the THE SHT website and related online services.

For privacy-related questions or requests, contact us at info@theshtlabs.com.

2. Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

  • Contact information: Your name, email address, telephone number and delivery or billing address.
  • Order information: Products purchased, order history, delivery details, returns and refund information.
  • Payment information: Payment status, transaction references and related billing details. Payments are processed through third-party payment providers. We do not ordinarily receive or store your complete payment card details.
  • Subscription information: Your selected plan, renewal schedule, subscription status and related account activity.
  • Account information: Login details, preferences and information associated with your MY SHT account.
  • Communications: Messages, enquiries, customer support requests and feedback you send to us.
  • Marketing preferences: Your newsletter subscriptions, consent choices and preferences for receiving promotional communications.
  • Technical information: IP address, browser type, device information, approximate location, website activity and interaction data collected through cookies or similar technologies where permitted.
  • Reviews and user-generated content: Reviews, photographs or other content you choose to submit or share with us.

3. How We Collect Your Information

We may collect personal information directly from you when you place an order, create an account, subscribe, complete a form, contact customer support, submit a review or sign up for marketing communications.

We may also collect information automatically through website technologies, including cookies and similar tools, and receive relevant information from service providers involved in payment processing, delivery, analytics, customer support and website operation.

4. How We Use Your Information

We use personal information for purposes including:

  • Processing and fulfilling orders.
  • Managing subscriptions, recurring payments, renewals and cancellations.
  • Providing customer support and responding to enquiries.
  • Creating and managing customer accounts.
  • Sending order confirmations, delivery updates, service messages and other essential communications.
  • Sending marketing emails or messages where permitted by law and in accordance with your preferences.
  • Operating, maintaining, securing and improving our website and services.
  • Understanding website usage and evaluating the effectiveness of our marketing where the relevant tracking is permitted.
  • Detecting and preventing fraud, misuse, unauthorised transactions and security incidents.
  • Complying with legal obligations and establishing, exercising or defending legal claims.

5. Our Lawful Bases for Processing

Where UK data protection law requires a lawful basis, we rely on one or more of the following, depending on the purpose of processing:

  • Contract: Where processing is necessary to fulfil an order, manage a subscription or provide a service you request.
  • Legal obligation: Where we need to comply with applicable laws, accounting requirements or regulatory obligations.
  • Legitimate interests: Where processing is necessary for legitimate business purposes, such as securing our website, preventing fraud or improving our services, provided those interests do not override your rights.
  • Consent: Where you have given consent, including for certain cookies, tracking technologies or marketing communications where consent is required.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Payments and Third-Party Service Providers

We use Shopify and third-party service providers to operate our online store and support services such as payments, delivery, subscription management, analytics, communications and customer support.

These providers may process relevant personal information to perform services on our behalf or in accordance with their own privacy policies and legal obligations. Payment providers may process payment details securely to authorise and complete transactions.

We do not sell your personal information to third parties. We only share information as described in this policy, where necessary to operate our services, where you have consented, or where otherwise permitted or required by law.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to enable essential website functionality, remember preferences, support checkout, understand website usage and measure marketing performance.

Strictly necessary technologies may be used where permitted by law. We will request consent before using non-essential cookies or similar technologies where required.

You may manage your preferences through our cookie consent tools, where available, or through your browser settings. Disabling certain cookies may affect website functionality.

For more information, please read our Cookie Policy.

8. Marketing Communications

We may send promotional emails or SMS messages where permitted by applicable law and where any required consent or other legal conditions have been satisfied.

You can unsubscribe using the link included in marketing emails or follow the opt-out instructions provided in messages. You may also contact us at info@theshtlabs.com to update your preferences.

Even if you opt out of marketing, we may still send essential service communications relating to your orders, subscriptions, account or legal obligations.

9. Data Sharing

We may share personal information with the following categories of recipients when necessary:

  • Shopify and providers supporting our online store.
  • Payment processors and fraud prevention providers.
  • Delivery companies and fulfilment partners.
  • Subscription, customer service and account management providers.
  • Email, SMS, analytics and marketing service providers, subject to applicable privacy and consent requirements.
  • Professional advisers, insurers, auditors or legal representatives where necessary.
  • Authorities, regulators or other parties where disclosure is required by law or necessary to protect legal rights.

We require service providers to handle personal information appropriately and apply relevant safeguards where required.

10. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom. Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business records, resolving disputes, enforcing agreements and meeting legal obligations.

Retention periods vary depending on the type of information, why it was collected and any applicable legal requirements. When information is no longer needed, we will take appropriate steps to delete it or securely anonymise it, subject to lawful retention requirements.

12. Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No method of transmitting or storing information is completely secure. Although we take reasonable steps to protect your information, we cannot guarantee absolute security.

13. Your Privacy Rights

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information in certain circumstances.
  • Request restriction of processing in certain circumstances.
  • Object to processing based on legitimate interests or to direct marketing.
  • Request the transfer of certain information to you or another organisation where the legal conditions apply.
  • Withdraw consent where processing is based on consent.
  • Make a complaint to the relevant data protection authority.

These rights are subject to applicable legal conditions and exemptions. To exercise a right, contact info@theshtlabs.com. We may need to verify your identity before responding.

14. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children in a manner contrary to applicable law. If you believe a child has provided us with personal information, please contact us so that we can assess and address the situation.

15. Links to Other Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security or content of those third parties. We recommend reviewing their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology or legal obligations. The updated version will be published on this page with a revised effective date where appropriate. We encourage you to review this page periodically.

17. Contact Us

If you have questions about this Privacy Policy, how we handle your personal information or wish to exercise your privacy rights, contact us at:

THE SHT LABS LTD

Email: info@theshtlabs.com